LO2: P2, M2, D2
Currently the Television market is rapidly expanding, and the corporate identity of each channel has become more and more important. With viewers being offered such a wide choice of channels to watch, it has become increasing important that the look and tone of the channel is instantly recognisable to their target TV audience.
1. Analyse two TV idents in detail (one must be E4 and the other can be of your choosing) and explain how the ident reflects the tone and feel or the channels brand.
2. Why is it important that TV idents are distinctive from each other?
3. What can a ‘good’ TV ident do, for the channel?
4. When you are creating an ident for use on Television what things do you need to be mindful to avoid. List 3 things:
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