Pitch Perfect

•An elevator pitch is an overview of an idea for a product, service, or project.

•The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer.

•It must include the following:

1.What problem is it you are trying to solve? (In this case it’s in the brief).

2.How are you going to solve it? What’s your idea?

3.What are the benefits of your idea over all the other ideas?

4.Make sure it’s clear and there are no questions?

1.In your pairs write down your ideas.

2.Write a short pitch of 130 words.

3.Practice it. Does it cover the 4 essential steps of an elevator pitch. Does it have the problem, your solution, the benefits and does it leave the person not having any questions?

4.Make improvements.

5.Pitch it!